INTERNATIONAL ELECTRONICS AND TECHNICAL INSTITUTE, INC
Bachelor of Science in Business Administration major in Marketing Management
The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) is a four-year undergraduate degree program offered by International Electronics and Technical Institute, Inc. (IETI) and recognized by the Commission on Higher Education (CHED). The program develops students’ competencies in marketing management, consumer behavior, market research, digital marketing, sales, brand management, and business strategy through theoretical instruction and practical, industry-oriented training. It prepares graduates for professional careers, entrepreneurship, and further studies in marketing and business-related fields.
Course Objectives
The program aims to :
Develop competent and professionally skilled marketing management professionals.
Apply marketing principles in market research, product development, promotion, sales, and brand management.
Develop practical skills in digital marketing, consumer behavior, marketing communication, and business planning.
Promote creativity, innovation, ethical marketing practices, leadership, and industry readiness.
Prepare graduates for professional employment, entrepreneurship, and further studies in marketing management and related fields.
Build Your Career in Marketing Management
Develop expertise in marketing strategies, consumer behavior, brand management, and business communication. Gain practical knowledge and industry-ready skills to create effective marketing solutions and thrive in today’s competitive business environment.
CHED Recognized
Academic programs aligned with CHED standards.
Industry Oriented
Trainings and experiences that prepare you for the real world.
Future Ready Skills
Develop the skills to lead, innovate, and grow.
Career Oppotunities
Open doors to diverse career and business opportunities.